Reading online reviews on fashion-related online stores sometimes can be misleading making fake reviews a serious and growing problem.

This is especially true for websites that host customer feedback, as well as customers who rely on them to make a purchasing decision.

1. Be keen on small brands.

Some small brands that are new to the game try to cheat their way to the top of the listings by posting fake feedback.

Some lesser-known brands, on the other hand, maybe genuine start-ups attempting to find an audience in a crowded marketplace with many fashion trends.

The majority of the time, you will come across review spam on lesser-known brands.

Getting in touch with the company to learn more is usually difficult, if not impossible.

Check to see if they have clear contact information so you can contact them if something bad happens.

You could even try contacting the seller …