This is especially true for websites that host customer feedback, as well as customers who rely on them to make a purchasing decision.
1. Be keen on small brands.
Some small brands that are new to the game try to cheat their way to the top of the listings by posting fake feedback.
Some lesser-known brands, on the other hand, maybe genuine start-ups attempting to find an audience in a crowded marketplace with many fashion trends.
The majority of the time, you will come across review spam on lesser-known brands.
Getting in touch with the company to learn more is usually difficult, if not impossible.
Check to see if they have clear contact information so you can contact them if something bad happens.
You could even try contacting the seller via phone or email with a question to see how quickly they respond.
If not, and you notice their reviews seem a little shady, your suspicions are most likely correct.
2. Watch out of “I”s and “me”s
According to research, online reviews that frequently use the words “I” and “me” are more likely to be fake than those that do not.
This could be because when people lie, they use personal pronouns to appear credible.
Furthermore, liars use a lot more verbs, whereas truth-tellers use a lot more nouns.
Keep an eye out for industry-specific phrases that the average reviewer is unlikely to come across.
When asked about their favorite bar, most customers are unlikely to mention “delectable cuisine.”
Also, If an overview is written before the commodity being reviewed is available for purchase, it is unlikely to be genuine.
3. Look at usernames.
Faceless offshore companies are one of the most common sources of fake online reviews.
They accomplish this by submitting a large number of reviews to a website using multiple accounts.
To identify review spam, look for aliases such as John or Jane Smith, clearly fake titles, or just numbers and letters.
The majority of the time, they will not have a cover photo.
Take a close look at what a review says, especially if it is entirely positive or entirely negative.
People will often find advantages and disadvantages in almost anything, especially when it comes to consumer goods.
If the review is filled with nothing but glowing praise or vehement condemnation, it may be worth looking into further.
4. Check out the grammar.
All of these are telltale signs of fake reviews.
Many customer reviews are outsourced to content farms, which means they are either written in poor English or are not expressed in the way that real customers do.
The majority of reviewers make an effort to communicate in proper grammar the majority of the time.
Aside from genuine typos, it’s extremely unlikely that you’ll ever receive a poorly phrased review on a legitimate website.
The tone of genuine reviews will be appropriate and will never sound sinister or intimidating.
If the review appears to have been written by seven-year-old learning to draw, or if it contains obvious grammar errors, it is most likely a fake review, and you should avoid it at all costs.
5. Pay close attention to the types of reviews.
Negative feedback can be eye-opening.
Some people may complain about a product or service falling over time, or they may dislike the aesthetic or even the feel of the product.
Some people mention shipment or customer service issues that may or may not apply to everyone.
These kinds of reviews are frequently genuine.
A coherent critique of quality, a specific aspect of features, or surprise that so many evaluations are so positive, on the other hand, could be interpreted as a warning sign.
Look for signs that reviews are being incentivized, such as the offer of a gift card or a full or partial refund.
Keep an eye out for patterns, such as when a seller receives a negative review followed by a flood of positive reviews.
They may be attempting to bury the bad one to raise their overall rating.
It’s also a good idea to look at the seller’s feedback to see how the service was rated by other customers.
The internet, like advanced technologies, has made millions of people’s lives easier.
Nonetheless, it has made us more vulnerable to the risks of the digital world with fake reviews everywhere.
Make sure to follow these tips for detecting fake reviews now, more than ever.